Margot Molyneux

www.margotmolyneux.com

Margot Molyneux

www.margotmolyneux.com

Margot Molyneux is a Cape Town based fashion label creating beautiful, sophisticated and minimal womenswear. In 2016 I started working with Margot to design an entirely new branding concept for the label. We wanted to create something that would match the simple sophistication and quality of the clothing, while providing a subdued, contemporary and elegant visual language for the brand. The minimal nature of the clothing meant that the branding needed to take a backseat, and serve as more of a graphic structure to highlight the products, spaces and collaborations it exists within, than as an applied graphic selling-point itself.

The solution was to engineer the logo around the concept of a frame. Primarily it is used as a stacked lock-up, with delicate linework and widely spaced cutom drawn type. It is easy to place over imagery and has presence without occluding what's behind it. But the underlying concept is for the logo to act as a dynamic, adjustable frame, with the components separating to create a central point of focus. This concept is used to house thematic illustrations on the swing tags and as a branding overlay for look-book images printed seasonally as post-cards. The delicacy of the linework means that it is able to bring an effective layer of branding into a wide range of applications, but not overwhelm the images, spaces or illustrations it goes with.  

During the process of branding Margot opened up her first brick and mortar location in Cape Town. I worked with Margot and her husband, Marlon, whose company Framework Projects did the shop design and fitting, to help create a parity and harmony between the graphic design and the shop. While Interior branding was kept to a minimum we created several branded touchpoints, such as a machined brass logo plate set into terrazzo at the door, some external signage, and some graphic, geometric material applications such as framework shelving and in-laid brass floor strips to offset the plush textile and granite used throughout the space.

Identity Design | Art Direction.    Product photography courtesy Margot Molyneux. Brand Photography Jordan Metcalf & Ryan Bush

 

Margot Molyneux is a Cape Town based fashion label creating beautiful, sophisticated and minimal womenswear. In 2016 I started working with Margot to design an entirely new branding concept for the label. We wanted to create something that would match the simple sophistication and quality of the clothing, while providing a subdued, contemporary and elegant visual language for the brand. The minimal nature of the clothing meant that the branding needed to take a backseat, and serve as more of a graphic structure to highlight the products, spaces and collaborations it exists within, than as an applied graphic selling-point itself.

The solution was to engineer the logo around the concept of a frame. Primarily it is used as a stacked lock-up, with delicate linework and widely spaced cutom drawn type. It is easy to place over imagery and has presence without occluding what's behind it. But the underlying concept is for the logo to act as a dynamic, adjustable frame, with the components separating to create a central point of focus. This concept is used to house thematic illustrations on the swing tags and as a branding overlay for look-book images printed seasonally as post-cards. The delicacy of the linework means that it is able to bring an effective layer of branding into a wide range of applications, but not overwhelm the images, spaces or illustrations it goes with.  

During the process of branding Margot opened up her first brick and mortar location in Cape Town. I worked with Margot and her husband, Marlon, whose company Framework Projects did the shop design and fitting, to help create a parity and harmony between the graphic design and the shop. While Interior branding was kept to a minimum we created several branded touchpoints, such as a machined brass logo plate set into terrazzo at the door, some external signage, and some graphic, geometric material applications such as framework shelving and in-laid brass floor strips to offset the plush textile and granite used throughout the space.

Identity Design | Art Direction.    Product photography courtesy Margot Molyneux. Brand Photography Jordan Metcalf & Ryan Bush

 

shop150
Logo1
Logo
contraction2
contraction
card1500
ShopInterior1
mms1
Hanger1500
MargotCard1
MargotCard2
cardsWhite
cardsBlack
postcards3
frames2_1500
Waistband
postcards3
tags1000
shopper
brassSign1500
OutsideSign1500_2
tote1000
shelf1000
shop1000