Description
CAKE is a ready to drink coffee brand founded in Lisbon, Portugal. The name is an acronym for Coffee And Kindness Everyday, capturing the brand’s belief that coffee, like kindness, is best when shared.
The products are meticulously crafted with a focus on quality and enjoyment — carefully sourced beans, high quality ingredients, balanced recipes, and a refreshing finish. Unlike many coffee brands that lean heavily on their expertise and present coffee as part of a ritual, CAKE instead leans into a lighter, more playful spirit that celebrates accessibility, connection, and community. The brand expresses joy, energy, and a sense of fun that reminds us that, at its best, the experience of drinking great coffee should be social, uplifting, and available to everyone.
The products are meticulously crafted with a focus on quality and enjoyment — carefully sourced beans, high quality ingredients, balanced recipes, and a refreshing finish. Unlike many coffee brands that lean heavily on their expertise and present coffee as part of a ritual, CAKE instead leans into a lighter, more playful spirit that celebrates accessibility, connection, and community. The brand expresses joy, energy, and a sense of fun that reminds us that, at its best, the experience of drinking great coffee should be social, uplifting, and available to everyone.
CAKE builds a narrative that goes beyond caffeine as it leans on generosity, small acts of kindness, and the moments created when people come together over something as simple coffee.
Services
Strategy • Identity Design • Packaging
Credits
Design: Daniel Ting Chong and Jordan Metcalf
Photography: Frances Marais
Stylist: Ricky Aylward
Creative Direction: Andy Fenner and Marco Simal for CAKE
Social Images: Danica Deverill
Photography: Frances Marais
Stylist: Ricky Aylward
Creative Direction: Andy Fenner and Marco Simal for CAKE
Social Images: Danica Deverill
Client:
CAKE
