I was commissioned by ESPN Magazine to create a toolkit for their 'World Fame 100' issue. The toolkit comprised of a full numeral and punctuation set with several extra characters, a feature icon, social media icons and a range of title lock-ups in 2 styles. The assets were then implemented throughout the issue, and across several alternative covers by Rami and his team who designed the magazine.
The design focus was to create something that had a highly graphic and monolithic feel, to evoke classic sports aesthetics but with a sense of scale and architectural dimension suggestive of the success and fame the athletes achieved
Role: Illustration | Design | Art Direction: Rami Moghadam