Description
Good Good Good is a Cape Town fashion brand that creates trans-seasonal garments for every body—bridging the gap between tailored basics and modern streetwear. Locally and ethically made in a 29 yr old family owned factory, the brand encompasses a range of ready to wear basics, in a wide range of size options, aritist driven collaboration capsules, and seasonal high fashion ranges featured on sites like Hypebeast and Highsnobriety.
I worked with owner Daniel Sher from the intial conception of the brand to create an identity that spoke to its streetwear inspired roots, allowed for capsule collaborations, and stayed true to its inclusive and unpretentious nature.
Services
Identity Design • Packaging • Art Direction
Credits
Client: Daniel Sher
Photography courtesy of client
Photography courtesy of client
Capsule collaboration with Jana Hamman
