Visual Identity for Hue+Cry, a creative studio of designers, illustrators, and animators based in Richmond, VA.

From commercials to short films, Hue+Cry combine an artist-led approach to storytelling with a dogged commitment to quality, craft, innovation, and having a good time. The team came to OMFGCo wanting to update their identity to better reflect the growth and culture of their evolving studio. We helped refresh their brand by creating a modular, fluid brand system that balances fun, simplicity and utility with almost endless opportunities to be brought to life. An identity that allows them to have personality and presence when they want, and to step back and let the work take center stage when they need it to.

A highlight of the project was seeing Hue+Cry take ownership of their identity and bring it to life in ways we couldn't predict.