Visual Identity for Hue+Cry, a creative studio of designers, illustrators, and animators based in Richmond, VA.

Created at OMFGCO → 

From commercials to short films, Hue+Cry combine an artist-led approach to storytelling with a dogged commitment to quality, craft, innovation, and having a good time. The team came to OMFGCo wanting to update their identity to better reflect the growth and culture of their evolving studio. We helped refresh their brand by creating a modular, fluid brand system that balances fun, simplicity and utility with almost endless opportunities to be brought to life. An identity that allows them to have personality and presence when they want, and to step back and let the work take center stage when they need it to.

A highlight of the project was seeing Hue+Cry take owenership of their identity and bring it to life in ways we couldn't predict. 
Strategy + Foundation • Identity Design • Creative Direction • Copywriting • Website Art Direction
Creative Director and Lead Design: Jordan Metcalf
Producer: Lauren Masterson
Additonal Design: Tom Ahn, Megan Snelten
ECD: Fritz Mesenbrink

Hue+Cry Team:
Jeff Bybee + Matt Darnall + Magnus Hierta + Louis Roca + Scott Friske

Motion Design: Hue+Cry