The Journal Collection
The Journal Collection
The Journal Collection is a lifestyle, work and productivity brand and online store created by The Wall Street Journal. The collection comprises a range of beautifully created and curated fuctional objects to help people 'work ambitiously'. They have partened with pioneers in their respective fields to create a range of designer products influenced by the fields of productivity science, psychology, fashion, ergonomics and well-being. Each item is designed to be the perfect blend of elegance, simplicity and ingenuity.
I was approached to help create the visual identity for the brand. While It needed to have a typographic tie in to The Wall Street Journal, The Journal Collection is not simply comprised of corporate branded promotional goods, and needed a distinct and versatile voice of it's own to match the mission of the project. It was a delicate balancing act of creating an autonomous luxury lifestyle brand while maintaining the link to the highly respected and trusted Wall Street Journal parent brand.
The solution was to create a simple typographic lock-up using the WSJ logo and a highly versatile TJC monogram shield, that would would be used at incredibly varied sizes, and would work just as well etched onto a watch face as it would heat stamped into a leather satchel. The icon is modern but with a sense of established heritage and sophistication. The branding components were designed to be used either as a single lock-up or separately depending on the use case. The secondary branding layer is intentionally stripped down incorporating flat colour, bronze foil, the WSJ's Chronicle typeface, Lato and Neutraface online to ensure that products themselves take center stage and the brand isn't fighting for attention.
Identity Design | Art Direction. Site Design: Department . Product Photography: The Journal Collection
The Journal Collection is a lifestyle, work and productivity brand and online store created by The Wall Street Journal. The collection comprises a range of beautifully created and curated fuctional objects to help people 'work ambitiously'. They have partened with pioneers in their respective fields to create a range of designer products influenced by the fields of productivity science, psychology, fashion, ergonomics and well-being. Each item is designed to be the perfect blend of elegance, simplicity and ingenuity.
I was approached to help create the visual identity for the brand. While It needed to have a typographic tie in to The Wall Street Journal, The Journal Collection is not simply comprised of corporate branded promotional goods, and needed a distinct and versatile voice of it's own to match the mission of the project. It was a delicate balancing act of creating an autonomous luxury lifestyle brand while maintaining the link to the highly respected and trusted Wall Street Journal parent brand.
The solution was to create a simple typographic lock-up using the WSJ logo and a highly versatile TJC monogram shield, that would would be used at incredibly varied sizes, and would work just as well etched onto a watch face as it would heat stamped into a leather satchel. The icon is modern but with a sense of established heritage and sophistication. The branding components were designed to be used either as a single lock-up or separately depending on the use case. The secondary branding layer is intentionally stripped down incorporating flat colour, bronze foil, the WSJ's Chronicle typeface and Neutraface online to ensure that products themselves take center stage and the brand isn't fighting for attention.
Identity Design | Art Direction. Site Design: Department . Product Photography: The Journal Collection
