Margot Molyneux

The solution was to engineer a flexible brand system that has its own presence while giving the products the stage. Although used primarily as a stacked lock-up, the logo acts as a dynamic, adjustable frame, with the components separating to create a central point of focus. This concept is used to house thematic illustrations on the swing tags and as a branding overlay for look-book images printed seasonally as post-cards. The delicacy of the linework means that it is able to bring an effective layer of branding into a wide range of applications, but not overwhelm the images, spaces or illustrations it goes with.

During the process of branding Margot opened up her first brick and mortar location in Cape Town. I worked with Margot and her husband, Marlon, whose company Framework Projects did the shop design and fitting, to help create a parity and harmony between the graphic design and the shop. While Interior branding was kept to a minimum we created several branded touchpoints, such as a machined brass logo plate set into terrazzo at the door, some external signage, and some graphic, geometric material applications such as framework shelving and in-laid brass floor strips to offset the plush textile and granite used throughout the space.

Sadly the client retired the brand to pursue other interests in 2020.

Brand Concept • Strategy • Identity Design • Signage • Art Direction • Interior Consulation

Interior Design: Marlon Leggat
Product Photography courtesy of client

Brand Photography: Jordan Metcalf, Ryan Bush