Their selection is all single origin and changes regularly—as such we needed to develop a modular and adaptable brand and packaging system that maintained quality and ease of use through regular client-side changes, was financially viable, and helped generate and maintain clarity and identifiability within broad regional, and individual coffee flavour profiles.
The brand centers around a mark comprised of three primary shapes that each represent and celebrate one of the three regions they source from: Africa, Central & South America, and Asia. Each region is further associated with a metallic color that serves as a broad identifier. As overarching characteristics tend to exist for coffee from each region, the colours serve as a basic shorthand for consumers with further categorisation and descriptions helping create specificity around unique flavour profiles. The broader design system prioritizes simplicity and modularity, employing limited color, adaptive layouts, and an elegant type system. We worked with the team and their other creative partners to ensure coherency and brand architecture in custom made functional objects, furniture, and spaces.