Rosetta Roastery
rosettaroastery.com →
Background
Rosetta is a multi award-winning coffee roastery with two café locations in Cape Town, South Africa. They specialise in sourcing and micro-batch roasting speciality grade, single origin coffees from Africa, Central & South America, and Asia. Being on the forefront of local specialty coffee, their dedication, intellect, and passion have extended well beyond their own brand and largely helped lay the foundation for a burgeoning speciality coffee culture in South Africa.
I have worked with them since their conception in 2010, along with fellow designer Adam Hill, to create branding solutions that range from identity design and packaging to interior design direction and consulting.
I have worked with them since their conception in 2010, along with fellow designer Adam Hill, to create branding solutions that range from identity design and packaging to interior design direction and consulting.
Description
Their selection is all single origin and changes regularly—as such we needed to develop a modular and adaptable brand and packaging system that maintained quality and ease of use through regular client-side changes, was financially viable, and helped generate and maintain clarity and identifiability within broad regional, and individual coffee flavour profiles.
The brand centers around a mark comprised of three primary shapes that each represent and celebrate one of the three regions they source from: Africa, Central & South America, and Asia. Each region is further associated with a metallic color that serves as a broad identifier. As overarching characteristics tend to exist for coffee from each region, the colours serve as a basic shorthand for consumers with further categorisation and descriptions helping create specificity around unique flavour profiles. The broader design system prioritizes simplicity and modularity, employing limited color, adaptive layouts, and an elegant type system. We worked with the team and their other creative partners to ensure coherency and brand architecture in custom made functional objects, furniture, and spaces.
The brand centers around a mark comprised of three primary shapes that each represent and celebrate one of the three regions they source from: Africa, Central & South America, and Asia. Each region is further associated with a metallic color that serves as a broad identifier. As overarching characteristics tend to exist for coffee from each region, the colours serve as a basic shorthand for consumers with further categorisation and descriptions helping create specificity around unique flavour profiles. The broader design system prioritizes simplicity and modularity, employing limited color, adaptive layouts, and an elegant type system. We worked with the team and their other creative partners to ensure coherency and brand architecture in custom made functional objects, furniture, and spaces.
Services
Identity Design • Packaging • Signage • Art Direction
Credits
Designed in partnership with Adam Hill
Interior Design: Marlon Leggat
Photography courtesy of client
Interior Design: Marlon Leggat
Photography courtesy of client
© 2023 Jordan Metcalf Studio. Good ◑ Grief.
© 2023 Jordan Metcalf Studio. Good ◑ Grief.
© 2023 Jordan Metcalf Studio. Good ◑ Grief.